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Many companies,
organizations, individuals and agencies find it makes sense to outsource their
writing and editing projects. By turning your project over to an expert, you
reap the benefits of professional quality work while enjoying the cost benefits
of using an outside contractor.
Thompson Communications can handle virtually any corporate or organizational
communications need. We can help
you with:
Ads, Brochures, Product Flyers and Franchise Kits
Whether you need a
new product flyer, a marketing kit for 12,000 franchisees or an ad about a new service, we can
put your ideas into words that attract readers’ attention and provide the vital
information they need to take the next step.
Samples:
Franchise Kit
Grand
Opening Brochure
Magazine Ad
Newsletters
 Do you need a profile of a new
member or a story on a new service? Or do you need help developing an entire
newsletter or magazine? We can provide writing or editing assistance
only – or handle your entire project from concept to printing.
Samples: Read a member profile written for
Lassiter & Company for the Greater Greensboro Merchants Association's Trends
here. See magazine and newsletter editing samples
here.
Press
Releases
Gaining coverage of a new
venture is not as easy as most people expect. Let us help. We’ll put together a
press release packet that clearly defines what’s new and different about your
product or venture, research the best markets and follow up with editors. Deanna
Thompson has won a national award for her press releases.
Sample
Dr. Charles Gegick
and Dr. Michael Altheimer knew when they launched a breakthrough software
product for diabetes management that they must use multiple fronts to get their
news out to other doctors. In addition to editing a letter and brochure for
direct mailing to physicians, Deanna Thompson (working as a subcontractor for
Line Design Graphics) researched potential magazine markets, created a press
packet explaining the importance of DiaTrends and made follow-up calls to
targeted publications.
One example of the
results? Physicians and Computers magazine, a
journal directed at computer-savvy physicians, chose DiaTrends as its cover
story. The two doctors were featured prominently on the cover, and the magazine
devoted five pages to a story on the groundbreaking software they developed
through their firm,
overlooksoftware.com
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Campaigns
Launching a campaign for a new
product or a run for elective office? We can provide public relations
services, helping you understand the ABCs of media coverage while providing
assistance with writing and editing of press releases and position statements.
"Deanna was an extremely valuable member of my campaign team. Her ability to
craft and organize press releases and arguments, usually on a tight time frame,
was unparalleled."
- Bruce Ashley,
attorney and partner, Smith Moore, LLP; 2003 candidate for mayor, Greensboro, NC
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Committee
Reports/Applications
Have a group or a committee
that needs to buy into a project? We can provide professional writing
assistance to help you bridge differences and speak as one voice.
When the city of
Greensboro entered the national All-America City Award competition, a team of
diverse business and community leaders chose Deanna Thompson to meld their
wide-ranging opinions into a cohesive concept in a multi-page written
application. The end result? Greensboro was selected as an All-America City.
“The complex form,
the severe space limitations, the unexpected research, and the unforgiving
deadline were just a few of the obstacles we presented you with. I was amazed at
how quickly you picked up the subtleties we had been struggling with for
months. As important as that was for the successful completion of the project,
however, I don’t believe it could have been done if you hadn’t been able to work
so skillfully with a large committee. You managed to gather everybody’s ideas
and put them into a unified piece that satisfied the group. Well done! We got
our money’s worth.”
- Richard J.
Harriman, Former Acting Director, Public Information Department, City of
Greensboro
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Letters/
Reports/ Trade Magazine Stories
Have a small or unusual
writing project? When the wording needs to be right, call on us for writing
assistance. We’ll make sure you communicate your intended message. We can write
letters, compile reports, create manuals and even ghostwrite trade magazine
stories.
Editing
Assistance
Often, busy people with great
ideas know what they want to say but have trouble putting their concepts in
writing. That’s where we can help with our editor’s pen. We’ll take your ideas
and words, suggest improvements in structure, writing and grammar – and make you
look great in print. We can provide editing services for a letter, a magazine
story or an entire publication. Clients tell us, “You can edit me anytime!”
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“Deanna Thompson is
everything one could hope for in an editor. She reads critically, listens
carefully and evaluates supportively. She has a remarkable ability to ask the
right questions and push an author to find the most fruitful direction. Because
she cares about the craft of writing and has studied its intricacies, she not
only thinks like a writer, but thinks like a potential reader. All sides benefit
from her skill. Above all, Deanna is passionate about quality.”
- David Thompson
(no relation), associate professor, Agnes Scott College, Atlanta, Georgia;
frequent contributor to Southern Theatre.
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